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What's Haruki?

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​春輝 pronounced as 'Haru-ki' in Japanese Kanji means the warmth and fresh surge of Spring. In Mandarin, it could also be read as an abbreviation for 春碧辉煌 'chun-bi-hui-huang' which brings the meaning of dreams come true. Haruki Trading is the founder's dreams come true and carries our aspiration for Malaysia's dining scene.  

About Haruki

Haruki Trading is based in Johor Bahru, Malaysia and we're a Japanese food product supplier dedicated to bringing our customers the best food produce and products Japan has to offer. At the moment, we specialise in Japanese products, directly shipped from Japan ourselves, providing competitive pricing for genuine Japanese products. Our expertise includes, frozen seafood, chilled items and dry products such as soy sauces, seasoning sauces, used mainly in Japanese cuisine.

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春辉贸易立足于马来西亚新山,是一家日本食品供应商,致力于为顾客带来日本最优质的食材与产品。 目前,我们专营日本产品,由我们亲自从日本直接进口,以具竞争力的价格提供正宗日本产品。我们的专长包括冷冻海鲜、冷藏食品,以及酱油、调味酱汁等主要用于日本料理的干货产品。

Our Mission

WE would like to WOW our customers every day.

WE would like to serve our customers better than anyone else. 

WE would like to change the way people eat, inspiring a shift within the restaurant industry and beyond.

WE would like to create an environment where guest and clienteles satisfaction is our highest priority.

“Do right and far exceed expectations daily!”

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Milestones & Years

COVID-19 happened in December 2019

2019

Establishment

Oil prices tank, supply chain falter

2020 - 2021

COVID-19 restrictions were widely imposed in Malaysia.

COVID-19 restrictions officially lifted in Malaysia as of 1st April 2022

2022

We bought our second frozen truck, we begin our first import from Japan.

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2023

We built a brand new frozen warehouse facility - our second to date.

Expansion

2024

Moved to brand new warehouse facility & office building sized at 12,000sqft

Where to find us?
Click on blue pin below for navigation and exact location.

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